Flavia Moraes - Digital Marketing & Reputation Strategist

Digital Marketing & Reputation Strategist

Compass The Compass to Real Connection

With over 18 years of international experience, I help highly competitive companies transform their digital presence into measurable business growth.

My approach combines brand repositioning, performance marketing and reputation management to solve the biggest market pain points: standing out in saturated digital channels, generating qualified leads and having clarity of ROI on advertising investment.

📞 Schedule Strategic Consultation 📊 See Proven Results

Flavia Moraes - Digital Marketing Strategist

Experience

3x ROI

Market Challenges

Common problems that prevent companies from growing digitally

Weak Digital Presence

Relying heavily on word of mouth and reviews on local platforms.

Lead Generation Challenges

Difficulty attracting and converting qualified prospects into customers.

Marketing Without Measurable ROI

Leading to wasted investments and unclear performance metrics.

Saturated Market

Excessive competition for attention on digital platforms.

Real Business Impact

How I transform challenges into measurable results

Business Impact

Increased Brand Visibility

Strategic digital presence that puts your brand in front of the right audience.

Higher Conversion Rates

Targeted campaigns that speak directly to ideal customers' needs.

Strategic Approach

Data-Driven Decisions

Every strategy backed by thorough market research and performance analytics.

360° Communication Campaigns

Ensuring consistency across all channels for a unified brand experience.

Proven Results

Real numbers from executed campaigns and projects

1,000+

Leads captured in 24h during online event

32%

Average increase in client conversion rates

ROI on lead generation campaigns

45%

Increase in social media engagement

30M

PR impressions

4.9M

Accounts reached in single campaign

40K

Instagram followers in 3 months

73%

New business model acceptance rate

2.5%

CTR on paid campaigns

-20%

CPC reduction after optimization

18+

Years of digital marketing experience

Success Cases

Real digital transformation stories

Rebranding & New Business Model

Avon

Competing with Natura by launching a new relationship marketing model close to multi-level.

Strategy:

Sales force rebranding changing the narrative — representatives became entrepreneurs, promoting empowerment, expanding benefits and creating personalized development rituals.

Results:

• 40k representatives impacted
• 73% acceptance rate
• 41% engagement rate
• +11.5% retention

Result: Strengthened Avon's sales force and increased competitiveness in the Brazilian direct sales market.

Brand Launch in Brazil

Young Living

Young Living was entering the Brazilian market without local presence and with the challenge of building awareness in a competitive wellness segment.

Strategy:

360° digital launch combining social media growth, product campaigns, institutional communications and lead generation campaign for online event.

Results:

• 40k Instagram followers in 3 months
• 10% engagement rate in campaigns
• 15% sales increase through digital activation
• 1,000 leads captured in 24h
• Consistent monthly management

Influencer Marketing

DUX Protein

DUX Nutrition was entering the saturated protein bar market, needing brand exposure and consumer trust for a successful launch.

Strategy:

360° influencer campaign combining athletes, doctors and digital creators with seeding, events and press coverage.

Results:

• 1M accounts reached via influencers
• 28.7K reach with Dr. Diogo as speaker
• Digital platforms: IG+FB 11M | TikTok 5.4M | YouTube 5.4M
• 418K people impacted in sponsored sports classes
• 20 journalists impacted through press coverage

Methodology & Approach

Proven strategic process for consistent results

Strategic Process

Discovery & Analysis

Deep dive into your business, audience and competitive landscape to identify opportunities.

Strategy Development

Creation of personalized marketing strategies aligned with your business objectives and target audience.

Implementation

Campaign execution across relevant channels with consistent messaging and branding.

Measurement & Optimization

Continuous monitoring of performance metrics and strategy refinement for optimal results.

Key Differentials

Data-Driven Approach

All strategies are backed by thorough research and analytics to ensure measurable results.

Multicultural Expertise

Specialized knowledge in creating campaigns that resonate across different cultural contexts.

Personalized Strategies

Customized solutions for your specific business needs, not standardized templates.

Integrated Communications

Perfect coordination across all marketing channels for a unified brand experience.

Core Competencies

Comprehensive expertise across digital marketing and business strategy

Marketing Expertise

Digital Strategy

Comprehensive digital transformation planning

Brand Development

Identity creation and brand positioning

Content Marketing

Strategic content creation and distribution

Social Media Management

Platform strategy and community building

SEO & SEM

Search optimization and paid advertising

Marketing Analytics

Data analysis and performance measurement

Business & Strategy

Market Research

Comprehensive market analysis and insights

Competitive Analysis

Strategic competitive landscape evaluation

Campaign Management

End-to-end campaign planning and execution

Customer Relationship

CRM strategy and customer lifecycle management

Project Management

Agile project delivery and team coordination

Team Leadership

Strategic leadership and team development

Education & Certifications

Academic knowledge and professional certifications

Comschool

Digital Marketing Certification and Specialized Training in Online Strategies

ECA USP

Prestigious Education in Communications and Arts from University of São Paulo

Saint Paul Business School

Master Business Education focused on Branding, AI and Marketing

Service Packages

Structured solutions for each stage of your digital growth

FOUNDATION

2-3 months

For new professionals who need to build their digital presence.

Branding (logo + identity)

Basic landing page (local SEO)

Google Business

Social media profile creation

I Want This Package

GROWTH

4-6 months

For businesses ready to attract clients and start testing ads.

Social media management

Conversion landing page(s)

Basic ad campaigns (1)

Premium creatives

I Want This Package

PERFORMANCE

6-9 months

For businesses looking to convert leads into paying customers.

Customer service automation

Optimized ad campaigns (2-3)

Conversion landing pages

Premium creatives

I Want This Package

PREMIUM

9-12 months

Complete 360° strategy for businesses looking to dominate their market.

Branding (positioning + identity)

Complex website (local SEO)

Full-funnel campaigns

Reputation management & PR campaigns

I Want to Dominate the Market

Recognized by Major Companies

Testimonials from partners and clients

Thais Guimarães

Senior Events Specialist - Stryke

"Flavia is definitely a unique professional. A brilliant mind capable of analyzing and developing digital and branding strategies intelligently and effortlessly."

Jeffrey Hurt

Manager, Instructional Design Sales Training - Lucid Motors

"Flavia has the ability to quickly understand complex concepts. Even more impressive is her ability to communicate these ideas in languages other than the one in which she originally learned them."

Flavia Zago

C-Level - Akmos

"Her passion is developing and improving the brand experience for consumers. She loves everything related to communication."

Bruna Hernandes

Global Marketing & Communications Manager - Securitas Technology

"She is always looking for ways to innovate in her work and propose creative solutions to everyday problems and challenges."

How We Can Work Together

Simple and transparent process to start your digital transformation

Discovery Call

Schedule a 30-minute consultation to discuss your specific needs and objectives.

📞 Schedule Discovery Call

Strategy Proposal

Receive a customized strategy based on your business objectives and target audience.

📋 Personalized Strategy

Implementation

Start the execution phase with regular updates and performance monitoring.

🚀 Execution & Results

Ready to Transform Your Digital Presence?

With over 18 years of international experience and proven results, I'm ready to help your company dominate the digital market.

🎯 Free Strategic Consultation

30 minutes to analyze your current situation and define a digital growth plan

Complete market analysis

Personalized strategies

Growth roadmap

💬 Schedule Free Consultation 🔗 Connect on LinkedIn

📱 Response within 2 hours • 🎯 No commitment • ✨ 100% free consultation